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Company Profile - Avenue A

Company Profile

avenue-a

Company Profile

Company Name Avenue A Ltd.
Founded Year 1991
Location 〒110-0016 3-43-10-201 Taito, Taito-ku, Tokyo Access
Contact No. Tel.03-6284-4453 Fax.03-6284-4457
Representative Director Eitaro Yoshioka
Business Contents Advertising Photo Shoot
Business Details Shooting in our own Studio or On-Site Shooting
Photo Image Processing, CMYK Conversion, various compositing, Color Conversion
Arranging External Etaff and Locations for Shooting
Photography Fields Jewelry, Watches, Cooking, Cosmetics, Medicine, Food, Home Appliances, Fashion Items, Various Packages, Architecture, Interiors, People

Studio Features

  • A photography studio specializing in product photography incorporating innovative ideas.
    From shooting to image processing, we provide high quality, speedy results.
  • Convenient access to 6 JR and Tokyo Metro lines and 6 stations.
    The studio is located just a 1-minute walk from the Naka-Okachimachi Station exit.
  • Use multiple monitors so everyone can see what's happening in real time.
    It is a smooth and easy shooting environment with good communication.
  • We create not only photos for the web, but also CMYK data for strict printing requirements.
    You can check the finished data at the same time as the photography is being done.
  • We can also perform time-consuming cutting work with high quality.
    Our unique technology allows us to handle difficult requests that cannot be handled by a pass.
  • You can check the shooting data even while working remotely or telecommuting.

Specialist in Advertising Photography

  • As a group of product photography specialists, we take and produce 'high-quality, appealing photos that are worthy of valuable products/corporate images.'
  • We pursue 'photographic expression that functions to the fullest' for advertising, PR, and promotional materials.
  • We achieve high quality and high speed through sophisticated photography techniques, automation, in-house development of equipment, and advanced image processing techniques.
  • We will continue to enjoy thinking about ways to improve shooting and production efficiency without compromising quality, and to evolve our photography and image processing.
  • You will hone your skills, sensibilities, and humanity, and grow to be able to contribute to society through photography.

Our journey from the founding to today

When we were founded in 1991, advertising photos from around the world were taken with film cameras. In 1996, when the digital revolution began to take hold in the Japanese photography industry, Avenue A was one of the first in Japan to set up a color-managed digital environment and equipment, and began digital photography. Digital photography and image processing have become commonplace today, but they make use of a variety of techniques, including lighting, cultivated in the film industry. Avenue A's strengths lie in the extensive knowledge and skills it has acquired and evolved steadily since 1996 to handle digital. As the importance of visuals grows day by day, we will continue to work hard every day to ensure that our photography know-how and techniques are useful to our customers' businesses.

Please feel free to contact us with any questions regarding photography.

  • Convenient access to 5 stations on 5 lines, including JR Okachimachi Station and Tokyo Metro Naka-Okachimachi Station. 1 minute walk from Naka-Okachimachi Station exit.
  • Since we have our own studio, you can shoot without worrying about hourly costs like you would with a rental studio.
  • We also accept on-site photography requests (food, portraits of executives, company guides, facility shots, etc.).

History

1991 Avenue A was founded in Ebisu, Shibuya in 1991.
1994 Published work in commercial photography magazines
1998 Introducing professional digital cameras
2002 Constructing a CMS with DDCP as the goal, and holding a CMS seminar at C&R
2004 Hasselblad's high-end digital cameras are installed
2005 Incorporated as Avenue A Ltd.
2006 Digital works published in Commercial Photo magazine
2007 Introduction of Broncolor Grafit series
2010 Appeared in the documentary program 'Photographic Art in the Field' on the multilingual video site POLOSONEARTH
2011 Introduced high-end digital camera H4D-200MS
2013 Taught a seminar once a week at Tokyo College of Photography
2015 Hasselblad ambassador
2020 Moved the studio to Okachimachi

Profile of Photographer: Eitaro Yoshioka

Born in Nagoya, Aichi Prefecture (Capricorn, AB blood type), he spent his time in Chita, Aichi Prefecture and Kakamigahara, Gifu Prefecture until he graduated from high school.

While studying at Tokyo College of Photography, he worked as an assistant to the late Ichimura Sanjiro in the photography department of J. Walter Thompson Japan, where he was involved in the production of various advertisements for companies such as De Beers, Nippon Lever, Pepsi, Kodak, and Kellogg's.

He then worked at F8 Co., Ltd. (now Nissha F8 Co., Ltd.) before moving to the United States.

After returning to Japan, he opened the Yoshioka Photography Studio in Aoyama.

In 1991, the studio moved to Ebisu as Studio Avenue A, and in 2020 it moved to Okachimachi.

Avenue A - In that name -

It's a common story.

At the age of 22, I admired Robert Frank, Harry Callahan, and Mapplethorpe, so I withdrew my meager savings and traveled alone to New York.

I was lucky enough to rent an old apartment in the Upper West area overlooking Central Park to the east, but reality was waiting for me.

I soon realized that even my impulsive thoughts that New York might change me were delusions. I was painfully alone, unable to speak any English. Looking back, I think I was taking pictures in the city as if possessed by something, but I was filling my void by talking to my subjects.

As dusk approached, I took the subway, which costs $1 no matter how far I go, to Avenue A in the Lower East. Tompkins Square Park, one deli, and a row of cheap bars where you can drink beer for $1 a glass line the street. It is said that it is better not to go east of Avenue A, the border between safety and danger. However, I am naturally more susceptible to the whispers of the devil than the smile of an angel. Overnight, I was possessed by the charm of Avenue A. Aspiring artists gather here every night, chatting and discussing art, playing billiards until late or early in the morning in the purple smoke. Some even play saxophones or pets. Young people who want to be singers tell the story of Madonna singing here, superimposing it on themselves and passing it on as if it were a legend. The artists who have their daily quiet battles are crushed, but none of them have abandoned their optimistic humor. The wriggling of souls lurking in the darkness is hotly saturated in the stagnant air.

When I returned to Tokyo, I wanted to make my studio an energetic place like that, so I named it 'Avenue A.' It's a place where various aspiring creatives chat about serious topics, funny topics, silly topics, and so on. And when someone is in trouble, they can honestly help each other. That's the kind of place it is. I still haven't received the nearly 5,000 positives I sent by sea from New York. But I'm still walking down Avenue A.

Eitaro Yoshioka

From the CD-ROM jacket of the 1998 Eitaro Yoshioka Collection

I don't remember ever taking pictures because I wanted to be a photographer. However, there was a time when I wanted nothing more than to be able to take pictures.

And I continued to take pictures every day as if I was being driven by something. Looking back at those times, it wasn't that I liked or disliked photography, or that I had to work hard or master it, but rather, taking pictures was just an instinct for me. That hasn't changed even now. When I hold a camera and look through the viewfinder, there are things I see, there are things I hear, and there are things I feel.

The subjects actively speak to me from the other side of the viewfinder. Even if it is just a small murmur or a sigh, I want to capture it on film exactly as it is.